Digital Marketing is a form of marketing that involves the use of the internet to carry out marketing operations online by using different communication channels. These channels help in analyzing the market conditions and assist in promoting the brands to connect distinct unique companies with customers. It includes the use of Social Media Marketing, Web-based Marketing, and all other forms of digital communication.
Nowadays many businesses are choosing to opt for Digital Marketing Strategies as it is highly beneficial for them creating growth opportunities. It enables them to reach a great extent of an audience with a relatively affordable and profitable system and provides two-dimensional communication ability for both the consumer and producer.
Precisely, digital marketing promotes the brands to target customers and businesses for its product or service.
The term Digital Marketing first emerged in the year 1990s. It was the period of Web 1.0 where people could take advantage of the internet for getting necessary information, but It was unable for people of that era to share something on the internet. They were completely aware of the fact that their marketing strategies were inadequate to yield any good results.
The year 1993 was the time when the marketing evolution emerged in the form of getting the first web ad banner live. This was the Evolution of Digital Marketing and it then continued to prosper.
After the web ad banner, in 1994, New technologies were introduced to the market out of which the first transaction took place over the internet and the emergence of Yahoo as a marketing evolution in the market. It started as a big search engine and due to its gaining popularity, it grasped the attention of big companies to use the Yahoo search engine for optimizing their websites at a great level.
In the year 1996, many other search engines were also launched including Alexa, HotBot, LookSmart.
The year 1998, was the year of sudden revolution in digital marketing as Google was launched as a savior for the people. At the same time, Yahoo introduced its web search and Microsoft launched MSN web search. In the later years, small search engines begin to vanish as giant businesses stepped in.
The official professional platform LinkedIn was launched in 2002, afterward Myspace and Gmail were launched in 2003 and 2004, respectively.
In 2006, the popularity of search engines begins to rise, and it was reported that it has crossed growth opportunities worth 6.4 billion in a single month. In the meantime, MSN introduced its first Live Search, and Twitter was also launched.
In 2009, Google invented its products, AdWords and AdSense. It became prominent in the digital world. In 2010, Google buzz launched WhatsApp and in 2011, Google+ and Google Panda were launched.
The year 2012 was the era of Social Media, Myspace and Facebook became so popular among people that companies and businesses analyzed its booming popularity to use it for the promotion of goods and services to grow businesses. In this way, digital marketing evolution stepped in.
Thus, it is said that the Evolution of Digital Marketing is a gift to people. It is seeing abrupt growth and creating greater opportunities every day for companies and businesses to mark their professional growth and achieve their targeted objectives.
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