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How to Write a Copy that Sells

How to Write a Copy that Sells

Introduction

A copy is an incredible piece of content that helps in making sales. It tells a story, heads your consumers inside it, and brings them out when they are done with buying your product. It works like magic!
Undoubtedly, these days, businesses are taking full advantage of digital marketing to attract their target audience and increase revenue. At this stage, having an effective sales copy is crucial to support the overall process of growing your business. When written perfectly, it plays a vital role in converting leads into customers while eliminating all of their objections.
However, the efficiency of a sales copy depends upon a wide range of factors. Here are a few tips that will help you to create a killer sales copy that sells.

1. Focus on a Single Pain Point :

However, the consumers might have multiple pain points and desires regarding your product. It would be best to focus on one critical pain point that will help in better sales.
For instance: you want to sell a freezer. There can be various reasons for buying a new freezer but the crucial one is to preserve the food for a long time even in the summers.
Ensure your customers that you are aware of their needs. Converse with them regarding their problems and offer them a solution in the form of your product.
Once you hit their strongest desire, you’ve got your product sold.

2. Identify your Main Motive:

In the initial stage of the copywriting process, it is recommended to identify your goal behind writing a copy. It must be clear to you whether you want to sell a particular product or build a brand identity that will lead to multiple sales.
To determine your goal, you can ask yourself a few questions like:
• Do you want to sell one product?
• Would you like your customers to buy the upgraded version of your product?

• Do you want to build your brand identity and trust?

Answering the above questions will help you in the clarification of your goal and create a better copy that will provide the expected results.

 

3. Think from Customers’ Perspective:

It is said that when you are writing for everyone, you are writing for none.
So, while having your product in hand, you should know about your target audience. The better you understand your audience, the more effective copy you can create.
Learn about your customers’ age group, interests, desires, and needs. Even for a couple of minutes, think from the customers’ perspective as to what they might be expecting from you then write accordingly.
Read their minds to reach their pockets!

4. Keep it Simple:

Caution: Adding complicated words and creating a complex sales copy will draw your consumers away.
Certainly, not everyone has enough time to google your sales copy for a better understanding. However, it would be best to use a conversational tone to bring in more customers. The simpler and clearer the copy, the more revenue it will generate.
Moreover, focusing on the readability of your copy is crucial to keep the visitors on the content which will eventually lead them to buy your products.

5. Paint a Picture:

Tell a story, share an assumption. Try to paint a picture and drive your customers through the scenario to make them buy your product in the end.
For example, you want to sell a sofa cum bed.
Read this: “You couldn’t afford to buy a huge house so you decided to buy a two-bed apartment. You kept one room for you and the other one for your kids. Suddenly, your uncle and his family came for a visit to your place. You didn’t have bought any sofa due to the small space. Well, you won’t need to get worried if you have sofa cum beds in your rooms. Turn your bedroom into a drawing-room anytime!”

6. Solve the ‘But Ifs’:

While you take your audience towards the buying action, ensure to solve all the objections that might come in the way. Indeed, it’s natural that the closer the customers come towards the checkout process, the more questions and objections pop up in their minds.
For instance:
• Is the product worthy enough?
• Is it long-lasting?
• Is it replaceable?
• Do I need it?
While writing your copy, include answers to all the questions that you think might appear in your consumers’ minds. Eliminate all the reasons that go against your product!

7. Don’t Sell Products, Sell Benefits:

It would be best to focus on the benefits that come with your product rather than simply listing out the product’s features.
Although your customers might be already aware of your product’s features, they won’t buy it necessarily without understanding its benefits. To make more sales, connect the benefits that your product offers with its features.
Indeed, your sales copy must represent:
• The possible gains after buying your product
• The possible regrets after rejecting your offer

8. Read it Loudly & Record:

After writing the copy, try to read it out loudly. This way, you can point out the grammatical mistakes and poor content flow in the copy. Moreover, you can track the level of readability. Ensure that you don’t get stuck anywhere while reading the sales copy before publishing it in front of your audience.
Additionally, recording the copy in your voice and listening to it will give you a better idea of its effectiveness. If it convinces you to buy the product, it will convince your audience too.

9. Prefer Short over Long:

Use as much fewer words as possible. The more concise the copy, the more sales it makes.
Indeed, creating a sales copy is not a one-time process. It demands a lot of editing, deletion, and addition of words before it reaches the eyes of your customers. Here applies the idea of quality over quantity.
Wherever possible, replace a page with a paragraph, a paragraph with a sentence, a sentence with a phrase, and a phrase with a word.

10. Never Repeat!

Be clear with your idea and state it only once. Avoid using different ways to convey the same message now and then.
Believe Me! People aren’t attracted by long stories but short summaries, so are your customers. Hence, work on writing an effective single statement rather than a paragraph that keeps repeating the same offer.
Keep your offer direct and concise.

11. Use the Power of Numbers:

The addition of data in the copy works. Having a copy with numbers and percentages related to your brand has always proved to attract more customers.
How should you add the numbers?
• Tell about your experience
• Mention the number of your clients
• State the percentage by which your company is growing
• Tell about the number of experts who work for your company

12. ‘Sell’ isn’t Enough Captivating:

As discussed above, your customers are attracted more towards the benefits than the product itself. When you say that you are selling, it doesn’t hit the emotional needs of your audience. Hence, tell them what benefits you are offering.
You can do this by replacing the ‘sell’ word with more powerful words like inspire, eliminate, level up, etc.
For instance:
• We eliminate the need of hiring individual experts (when selling various services)
• We inspire people to look different and classy at the same time (when selling attires)

13. Before-After Bridge Formula Works!

When writing a copy, pen down the problem. Secondly, state the solution, and lastly, tell how your product can solve the problem efficiently.
Surprisingly, the before-after bridge formula plays a game with the minds of your audience. It ensures them that their problem is understood. Next, it tells them the solution while convincing them that there can be no problem-solver better than your product.
Indeed, when you’ll start with stating the problem, the user will read it till the end to reach the solution.
Don’t sell products, solve problems!

14. Technical Terms Sound Good:

Adding technical terms in your copy creates a great impact on your audience. However, this might confuse you with the effectiveness of Tip # 4. Well, let me make it clear!
Don’t satiate your sales copy with difficult words but use a couple of technical terms to add some interest and attraction to your copy.
Next time, when you create a copy, try to replace:
• Reliable with Authentic
• Helpful with Cooperative
• Apply with Implement

15. Add a Call-to-Action that Converts:

A compelling call-to-action at the end of the copy is vitally important. However, simply asking to ‘Click and Buy’ or ‘Order Now’ won’t work.
Instead, add a powerful benefit to your call-to-action statement.
Try out these statements:
• Choose a combo of class and comfort
• Learn today, earn tomorrow
• Elegance isn’t always expensive

Conclusion:

Writing a copy is never easy. However, by following certain expert copywriting tips, one can create a better copy that generates more revenue. Remember, the copy that sells is based upon honesty and trust. It should offer no more or less than your actual product. Make it concise, readable, compelling, and effective enough to bring in more customers. Once you’ve got your sales increased, use some amazing business tools for better task management.

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