Protato

Your logo isn’t your brand. It is the foundation that your branding is built around. Think of it as building a house. Do you decorate your house and make it ascetically pretty before you even have it built? I sure hope not. After you have the blueprints, which are those elements I talked about earlier, the next thing is to build the foundation, your logo.

Remember, your logo will never be in isolation. It is part of your Brand Identity which is a system of elements working together to provide unity, consistency and flexibility.