Your name, your personality, concisely your identity design make you unique. You are different in a populated room because of your identity. In the same way, your business or brand needs to have an identity of its own; an identity that radiates your significance among thickly populated corporations of a similar category.
Your potential customers should have your remains in their minds after looking at your brand. That could only be possible through creating a rare corporate design. Brand identity design plays a major factor in it.
Branding is marketing your product through a particular design or strategy that sets you apart from others. If you want your business to be successful then you need identity design and attach exceptional visual features to your brand. This can be attained by identity design that can help you in constructing your brand identity in the market.